Text Santa
A huge cast of cuddly characters was needed for Text Santa 2015, and we had a blast making them!
![](https://www.mackinnonandsaunders.com/assets/headlines/text-santa-split.jpg)
Our in-house knitting expert Amanda Thomas created the Pug for the ITV “Pug wash” ident. Michele Pouncey of Flux Studio led the main knitting team, and the M&S workshop crew took care of the armature fabrication and finishing touches to the puppets.
![](https://www.mackinnonandsaunders.com/assets/headlines/text-santa-3.jpg)
The knitted ads were directed by Tobias Fouracre and produced by Janet Smith.
You can see some images on the Text Santa Twitter feed: #knittedadbreak